How PepsiCo’s new knowledge platform became a crisis-management tool during COVID-19

PepsiCo, the food and beverage giant, saw the true impact of building out a holistic insights platform as COVID-19 upended nearly every category in which it operates.

Why it matters

The rapid changes in consumer behavior that result from the COVID-19 pandemic mean that accessing the latest insights is essential for researchers and marketers. In large organizations, that task can often be complicated by decentralized...

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