How PepsiCo keeps ahead of millennial culture

This event report outlines how PepsiCo, the food and beverage giant, is staying ahead of cultural shifts among millennials.

How PepsiCo keeps ahead of millennial culture

Stephen Whiteside Warc

PepsiCo has long been associated with tapping the latest youth-marketing trends. But in a time of unprecedented technological and cultural change, that task is harder than ever to achieve.

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