How NPS simplifies enterprise-wide marketing cohesion for Aditya Birla Group

This event report outlines how Aditya Birla Group, the Indian conglomerate, has used the Net Promoter Score (NPS) to deepen customer understanding.

"Every organization has its own DNA that makes it tick," Prakash Nedungadi told delegates at the Association of National Advertisers' (ANA) 2017 Masters of B2B Marketing Conference.

At Aditya Birla Group (ABG), the $41-billion Mumbai-based multinational conglomerate where Nedungadi serves as Group Head/Customer Insights and Brand Development, numbers were the ticker.

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