How NPR adapted to the podcasting age

National Public Radio (NPR), the media organization, has enjoyed success in the podcasting space by extending and adapting its expertise from traditional radio broadcasting.

National Public Radio (NPR) has become a podcasting powerhouse.

The 47-year-old Washington, DC-based organization stepped into the podcasting space in 2005. And it now boasts numerous category-leading shows, including:

  • “On the Media”, co-hosted by long-time advertising/marketing journalist Bob Garfield;

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