How new EU laws may transform digital marketing across the globe

This article outlines how two major laws in the European Union (EU), the General Data Protection Regulation (GDPR) and ePrivacy Regulation, could impact marketing across the globe when they come into effect next year.

Two pieces of legislation are set to transform digital marketing in the European Union (EU).

The good news: these changes might motivate brands and publishers across the globe to address their very real shortcomings in the digital space.

"What I want to impress on you is the change that is happening now is a reason – or an excuse – for us to get back to the basics of media that works," Johnny Ryan, Head of Ecosystem at anti-ad blocking solutions provider PageFair, told de

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