In the digital era of marketing, it’s easy to forget about the value of tried-and-true traditional media such as radio, which for many is a relic of the past. But according to Kelly McIlwraith, global marketing and strategy director at Global Traffic Network – a leading provider of custom traffic and news reports to radio and television stations – it’s the ears, rather than the eyes, of consumers that present a huge opportunity for marketers.
“You can close your eyes, you can close your mouth, but you cannot close your ears. You are always on from an audio perspective...