How media brands, advertisers and tech firms can fight fake news: Insights from The Associated Press

This event report outlines how The Associated Press (AP), the news-gathering service, is fighting fake news – and how brands and tech firms can do the same.

The Associated Press (AP) – an iconic New York-based, non-profit news-gathering service – employs hundreds of reporters who cover important events as they unfold across the United States and beyond.

And at a time when "fake news" – a term applied to inaccurate or misleading information that seeks to advance a particular agenda or simply drive web traffic – is increasingly widespread, the AP's core mission of supplying sound, trustwor

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