How McDonald’s used app data to power digital OOH

In Australia, McDonald’s leveraged data from its Monopoly app to optimise its digital advertising and drive footfall in stores.

McDonald’s, the global QSR, used its popular Monopoly app, based on the board game, to optimise its digital advertising and drive footfall in Australian stores.

As take-up of the game has grown, what used to be a paper-based competition has had to transition to an app to cut down printing and distribution costs. This, however, opened up the opportunity to leverage the app’s data elsewhere in its market

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