How Match.com navigated the “mobile-first” transition

This event report outlines how Match.com, the dating platform, has successfully adapted to the mobile world.

How Match.com navigated the "mobile-first" transition

Sonia Paul

It's no secret that digital brands often want to funnel users away from the competitive space of the mobile web and towards the walled gardens of their native apps.

But Ramanand Reddi, Director of Product at dating platform Match.com, says a company's mobile internet presence needs to accomplish much more than that.

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