Snapchat, the youth-oriented social-media platform that specializes in effects such as “dog filters and people vomiting rainbows” may not seem like a natural fit for “a very traditional company” like the German airline Lufthansa....
How Lufthansa embraced Snapchat to drive brand “warmth”
Lufthansa, the German airline, has turned over its Snapchat feed to members of its flight crews in a bid to drive engagement.
