How Lloyds Banking Group got people to talk about money

Banking is a notoriously difficult sector to research, but Lloyds Banking Group has found a way that offers promise.

People have got three different personalities, according to Anurag Sharma, senior product owner at Lloyds Banking Group:

  • One is the everyday that embraces cultural, social and religious matters,
  • Second, a professional personality that puts on a work fa

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands