How Lane Bryant changed the fashion conversation

This event report addresses how Lane Bryant, the fashion retailer specialising in plus-sized apparel, found its purpose and shifted popular perceptions.

How Lane Bryant changed the fashion conversation

Geoffrey Precourt Warc

Lane Bryant is a retailer that's more than 100 years old, and which boasts a solid cadre of loyal customers who rely on its offerings to give them a certain kind of style no other label can provide.