How Land O’Lakes pursued a tech-fueled B2B transformation

Land O’Lakes, the agribusiness and dairy co-op, has leveraged new digital technologies to help enhance its business-to-business operations.

Michael Macrie knows the secret ingredient for transformation in the business-to-business (B2B) space.

“The biggest barrier to your success is truly a lack of imagination in the people you work with,” Macrie, who spent five years as svp/CIO at Land O’Lakes, a position he left in September 2018, told delegates at the B2B Next conferen

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