How Kraft Heinz built a “social-care” strategy

Kraft Heinz, the food group, has successfully tapped into the power of social media as a channel for customer care and engagement.

There's a simple reason that marketers should introduce customer care programs on social media, James Vetrano – who helped build such a strategy for Kraft Heinz – explained at the 2017 Digital Summit Chicago.

Simply put: You don't have a choice....