How KFC China became an e-sports pundit

E-sports are big in China, so fast food chain KFC found a novel way to tap into fans’ interest with its KI Colonel.

Some sports attract nerds. That’s not a criticism: in some cases, the statistics are part of the action, even part of the drama. In the case of American football and baseball, the stats bring the game context and structure to add to the poetry of...

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