How JetBlue is using digital, and the future for search marketing - more insights from Ad:Tech day two
Geoffrey PrecourtWARC Online
Keynote speaker Brad Jakeman, the former executive vp/marketing for Federated Department Stores and Citibank marketing chief, cited JetBlue as a best multi-platform practitioner and used the carrier to illustrate his primary thesis: “Technology has enabled more ways to talk to more consumers more often … according to Forrester research The social networking marketing will grow to a $6.9bn business by 2012, mobile marketing will be at $2.8bn, search will be triple to $25bn, and online...