How India’s FMCG giants are approaching omni-channel and big data

This article provides insights into how some of India's biggest FMCG brands are rethinking their approach to omni-channel marketing and big data.

How India's FMCG giants are approaching omni-channel and big data

Bindu Nair

As India embraces the digital revolution at breakneck speed, the challenges faced by brick and mortar FMCG players to compete with online retailers are coming into sharp focus....

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