How Harpic achieved its purpose of making India ‘toilet proud’

Reckitt Benckiser’s South Asia CMO for Hygiene Home, Sukhleen Aneja highlights why creating a brand with a purpose is important at the Pitch CMO Summit 2020 in Mumbai, India.

Harpic, a brand that has been around for over three decades, is India’s leading toilet cleaning brand with an 80% market share hold.

Addressing attendees at Pitch CMO 2020 in Mumbai, India, Reckitt Benckiser’s South Asia CMO for Hygiene Home, Sukhleen

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands