How FT Live is changing its business model

This article considers how the Financial Times’ (FT) events business has pivoted to digital during the pandemic.

“Life before COVID was a nice life,” reflected Orson Francescone, who joined Financial Times Live (FT Live), the ‘pink ’un’’ events division, as managing director in November 2019. Back then FT Live was running a large portfolio of 125 annual events

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