How Fiat Chrysler played a different kind of game for a Super Bowl win

Fiat Chrysler Automotive, the car giant, found an effective way of communicating in different ways about three of its brands without saturating or confusing consumers.

Fiat Chrysler Automotive (FCA) had a great deal it wanted to say about three of its most powerful American nameplates. It just needed to find the perfect trifecta of the right messages, the right audiences, and the right places.

“We called it, ‘The...

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