Marketers often talk about the importance of learning from failure, but few brand custodians willingly discuss the specifics of their shortcomings, slip ups, and strategic snafus.
"We have all made bad work," Syl Saller, Chief Marketing & Innovation Officer at Diageo, the alcoholic-drinks manufacturer, reminded delegates at the 2017 Cannes Lions International Festival of Creativity.
"Why don't we talk about it more? I think the humility to say 'I blew it' is the hallmark of a great leader. I think it means that you care more about getting things right on...