How Facebook stays one step ahead of engagement technologies

Geoffrey Precourt

This event report outlines how Facebook, the social networking giant, seeks to advance its own goals and the objectives of marketers.

Storytelling
Agility
Digital media consumption
Real-time marketing
Facebook
United States
Strategy

How Facebook stays one step ahead of engagement technologies

Geoffrey PrecourtWarc

The "golden era of communication" is how thought leaders broadly define the new age of marketing. And Michelle Klein, Head of Marketing/North America at Facebook, has some...

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