How Facebook has adapted for pharma ads

This article details how Facebook, the social media giant, has been making its platform more pharma-friendly and less prone to regulatory pitfalls to appeal to pharma marketers in the US.

To encourage pharmaceutical companies to advertise on Facebook, the social-media giant is relaxing some of its own rules and adding new features to help marketers avoid regulatory pitfalls.

Pharma always has been able to advertise on Facebook by way of...