How ESPN maximizes marketing research on mobile

This event report outlines how ESPN, the sports broadcaster, has leveraged the power of mobile to build its own brand and help its advertisers achieve their goals.

How ESPN maximizes marketing research on mobile

Courtney Cowgill

Ten years ago, while the rest of the media and marketing ecosystem waited for the mobile moment to arrive, ESPN jumped right in, launching ESPN Mobile, a branded cellphone service.

"The problem...