Eargo Inc. is a direct-to-consumer brand that hopes to do for hearing aids what Warby Parker has done for eyeglasses.
The stakes for Eargo are undoubtedly attractive, with a potential hearing-aid audience of 15 million people who suffer from hearing loss. “We’re in the business of dealing with the third most common health condition in the country, behind heart disease and arthritis,” Shiv Singh, the company’s CMO, added at CES 2020, an event held by the Consumer Technology Association (CTA).
And the main factors that are informing its strategy include:
- Establishing trust
- Balancing price and service
- Convincing a skeptical audience...