How Dr Pepper activates its eSports sponsorship

Dr Pepper, the soft-drinks brand, is using a nuanced strategy as it pursues eSports marketing.

Blaise D’Sylva, vp/media and entertainment, Keurig Dr Pepper

Dr Pepper made a bold eSports play earlier this year, when it signed on as a sponsor for Team SoloMid(TSM), operator of professional teams across big-name franchises like “League of...

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