How direct brands have driven change in the Conagra marketing mix

Conagra, the food group, is drawing inspiration from a new breed of direct-to-consumer brands as it adapts to changing tastes and preferences among consumers.

With direct-to-consumer brands disrupting the traditional consumer path to purchase, the consumer packaged goods industry “is suffering some serious declines,” according to Lisa Mathison, senior director/media at Conagra Brands.


Not a subscriber?

Schedule your live demo with our team today