How Denny’s fights a negative “diner” stereotype with multicultural initiatives

Denny’s, the quick-service restaurant chain, has committed to engaging multicultural consumers in powerful, authentic ways, helping overcome an uneven legacy in this area.

Why it matters

Multicultural consumers will soon comprise the majority of the American population, meaning they are vital to driving future brand growth. Recognizing the commonalities and differences between various customer segments should be a core goal...

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