How customer insights help Walmart maintain relevance and build out e-commerce

Walmart, the retailer, is leveraging strategic media partnerships as it seeks to serve consumers during the COVID-19 pandemic.

Sarah Henry, Walmart’s director of strategic media partnerships, is focused on building engagements across the retailer’s digital resources.

And through working with the likes of Meredith Corp., the media group, her team has identified a number of new customer profiles and interests.

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