How consumer insights are helping Walmart disrupt the healthcare industry

Walmart, the retail giant, is drawing on deep consumer insights as it seeks to disrupt the healthcare industry in a meaningful way.

In September 2019, Walmart opened its first health center in Dallas, Georgia, where it offers such services as primary, optical, and dental care, as well as counseling and behavioral advice.

The retailer already delivers 420 million prescriptions a year, operates numerous vision centers, and runs clinics in South Carolina, Georgia, and Texas that supply primary care, manage on-going conditions, hold physicals, and conduct lab tests.

But its new healthcare site in Georgia – situated next to a traditional superstore – expands upon Walmart’s existing proposition in this space, and has seen America’s largest retailer actively disrupt the way that consumers...

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