Why it matters

The healthcare sector is undergoing rapid disruption, as non-traditional players apply new models and strategies to solve long-term consumer painpoints. By helping to serve new or neglected customer preferences, these brands are able to rapidly gain a foothold in the industry.


  • If brands outside the healthcare category look at wellness in its broadest sense, they may identify exciting opportunities that are adjacent to their core business.
  • Drilling down into consumer insights can help marketers address common healthcare obstacles that traditional providers are not equipped to solve.
  • Finding a blend between different values – such as price, convenience and care – will be vital for players in the healthcare space.

In September 2019, Walmart opened its first health center in Dallas, Georgia, where it offers such services as primary, optical, and dental care, as well as counseling and behavioral advice.