How Coca-Cola retooled its research library

This event report addresses how the Coca-Cola Co. has developed an online research library to help its marketers make better brand decisions.

One of the biggest challenges that researchers face at a global enterprise like the Coca-Cola Co. is being able to access, manage and mine the research their brands already own.

Heck, forget mining the data; often, the problem for Coke's researchers was...