How Coca-Cola is using AI to generate fresh insights

Artificial intelligence (AI) is helping bottlers for the Coca-Cola Co., the beverage company, gain a clearer view of emerging customer trends.

Coca-Cola is using artificial intelligence (AI) to generate customer insights as they bubble up from a cooler or the shelf in an individual store.

The Atlanta-based carbonated-drinks giant knows that the smart use of AI can help drive its business at a time when many consumers are turning away from sugary options and towards a slate of healthier (or more fashionable) modes of refreshment.

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