How Coca-Cola ensures high-quality brand tracking data

Coca-Cola ensures high quality brand tracking data in 90 markets internationally by employing a 'pre-warning' system for data anomalies, and employing a specific 'data consigliere' resource to ensure high quality, consistent and integrated data across the company.

When it comes to brand tracking data, Coca-Cola has big demands: the multinational beverage giant isn't just asking to zoom in on one data set, but for the ability to identify trends and outliers across multiple markets simultaneously – all while...