How can brands tap into e-sports? Momentum looks to real-world models for virtual gaming

Marketers looking to explore the world of e-sports can draw on their experience in traditional sports as they seek to make sense of this burgeoning industry.

Tatiana Tacca believes that millennial engagement in competitive, elite-level digital gaming is near a tipping point.

“A lot of brands are really looking at e-sports ... And they are always asking, ‘How can we test and learn? What are the different...

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