How Airbnb picks its partners as “ultimate influencers”

Airbnb, the online hospitality service, leverages strategic partnerships to reach new audiences and shift perceptions about its brand.

Airbnb built a global hospitality business by promoting the idea that anyone can belong anywhere.

But when it comes to its corporate partnerships, Airbnb isn’t letting just anyone through the door.

“Partnerships are crucial for us, especially because we are outspent by competitors by at least ten to one,” insists Rachael Haley, Airbnb’s global connections strategy lead.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands