How agencies help Amazon make braver, bolder ads

Amazon, the e-commerce giant, has benefited from working with agencies when it comes to developing campaigns that are bold, brave and cut through the clutter.

In August 2018, Amazon launched a new ad campaign for its music-streaming service that synced up floating, disembodied lips with vocals from star performers like Freddie Mercury, Whitney Houston, and Kendrick Lamar.

One common reaction to the “A Voice...

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