How advertising and editorial work together in car magazines

The way we buy cars is changing, says Auto Express, a UK car magazine, and brands and editorial are increasingly working together to help consumers through a confusing landscape.

Advertisers have to go where their audiences are, an easy process when specialist magazines are catering to particular markets. The auto sector, for example, sustains around 60 titles in the UK, some of which are very niche and aimed at the owners of...

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