From a marketing perspective, a bar is a fully-formed, cross-platform showcase for beer.
Sales-promotion tools keep brands fresh in front of the consumer with taps, signage, coasters, and posters. Sports on the TV screen carry broad-based messaging. And location-based digital media provide coveted right-time/right-place digital engagement for customers who can’t take their eyes off the mini-screens they carry with them.
“It’s all about consistently having our brands in front of our consumers’ eyes and building a connection with them over time,” explained David Zapata, global marketing director/media transformation and partnerships at Anheuser-Busch InBev, the brewer.
“It’s about making it very...