The Hershey Co. has discovered a way to connect its programmatic advertising to offline sales.
“We're looking at how to tie more sales back to media,” Vincent Rinaldi, head/addressable media and technology at the confectionery firm, explained...
The Hershey Co. has discovered a way to connect its programmatic advertising to offline sales.
“We're looking at how to tie more sales back to media,” Vincent Rinaldi, head/addressable media and technology at the confectionery firm, explained...