Hearst spreads audience insights using an automated bot on Slack

Stephen Whiteside

Hearst Magazines, the media company, has put Slack, a messaging and collaboration system for enterprises, at the heart of its efforts to spread audience insights.

Hearst Magazines is using a conversational approach to spread insights about its audiences from the top to the bottom of its editorial organization.

The New York-based media enterprise – which owns media brands like Esquire, Marie Claire, Good Housekeeping...

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