Hearst puts data at the heart of digital transformation

Hearst Magazines, the publishing company that owns brands including Esquire, Cosmopolitan and Harper’s Bazaar, is putting data at the heart of its digital transformation efforts.

In the days before digital pages and virtual newsstands, the magazines owned by Hearst – be it Esquire, Cosmopolitan, Harper’s Bazaar or Elle – could rely on brand recognition and mass circulation for safety.

“What protected the magazine...