Has Toyota just discovered the future of retail?

Toyota, the automaker, is attempting to transform the future of retail by making mobile commerce apply to actual stores, and not just devices.

Toyota might be one of the world's biggest automakers, but it is an unlikely harbinger for a new, futuristic business model that seeks to transform the retail industry.

The embodiment of the Totoya's revolutionary vision is, arguably, stranger still. More specifically, it is developing an electric, modular self-driving vehicle – called "e-Palette" – that can be customized depending on the commercial use

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands