When Marc Speichert joined GSK Consumer Healthcare as chief digital officer early last year, he was tasked with giving the pharmaceutical company a much-needed injection of digital savvy.

Having previously fulfilled a set of client-focused, marketing, and innovation roles at blue-chip enterprises such as tech giant Google, beauty specialist L'Oréal, and consumer-packaged goods manufacturer Colgate-Palmolive, Speichert is familiar with a diverse range of business models.

One characteristic shared by many big firms, he argued, is the existence of silos. And, upon his arrival at GSK, he found the company was no exception. “We had lots of different point people within GSK that were managing the relationships,” Speichert explained at the 2018 Cannes Lions International Festival of Creativity.