GroupM’s Montgomery details internal complexity of GDPR-driven agency practice

GroupM Connect, a unit of WPP Group, has learned invaluable lessons for the future in adapting to the European Union’s General Data Privacy Regulation (GDPR).

A report from inside the belly of the European Union’s General Data Privacy Regulation (GDPR) beast reveals the sheer complexity – and cost – of accommodating this privacy-focused legislation.

“Some programmatic teams estimated that they spent 60% to 70% of their time in the three months before GDPR updating client business and preparing for the GDPR,” reports John Montgomery, North America chairman of WPP’s GroupM Connec

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