Greenhouse by Wells Fargo: An “endorsed brand” that mixes historic equity with startup energy

Stephen Whiteside

Greenhouse by Wells Fargo, a financial-services offering centered around a mobile app, has based its approach on using digital tech to solve long-term consumer painpoints.

Last year, Wells Fargo introduced a mobile-banking app to help consumers overcome various painpoints on their financial journey.

Greenhouse by Wells Fargo – the name given to the financial-services provider’s digital-first banking solution – is currently...

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