Giving the Aflac Duck a voice on social media

This event report discusses how Aflac, the insurance provider, has given the iconic mascot from its TV spots a voice on social media – a process based around a detailed "Duck dossier".

Giving Aflac's Duck a voice on social media

Stephen Whiteside Warc

Most brand custodians have a playbook to guide their social-media strategies, but only Aflac relies on a "Duck dossier" to ensure its output takes flight across sites like Facebook and T

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