Giphy's plans for turning GIFs into ad revenue

This event report outlines how Giphy, the search engine for GIFs, is planning to turn these short, looped videos into a source of advertising revenue.

Giphy's plans for turning GIFs into ad revenue

Stephen Whiteside Warc

GIFs – a shorthand term for looped videos that typically last no longer than five seconds – have become a cultural phenomenon across social-media services such as Instagram, Tumblr and Twitter.

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