Gillette updates “The best a man can get” for the #MeToo era

Gillette, the male grooming brand owned by Procter & Gamble, is adapting its marketing to reflect new social realities.

Gillette has one of the most iconic taglines in marketing history.

“We literally invented the words, ‘The best a man can get’ … in a 1989 Super Bowl commercial,” boasts Pankaj Bhalla, director/North America for Gillette,

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