General Motors taps augmented reality, live streaming for better customer experience

The article outlines how General Motors merged customer experience with technology in India, Thailand and Indonesia, including augmented reality, e-commerce and live streaming.

General Motors taps augmented reality, live streaming for better customer experience

Low Lai Chow

When it comes to why General Motors - one of the world's most iconic automotive manufacturers - is merging customer experience with technology, Director of...

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